Team note
Cushioned midsole
Responsive, durable cushioning is designed to protect without compromising performance.
Footwear · Sports Conscious Brighton
Hoka
Maximum cushioning. Ultra-lightweight feel.
Authorised stockist since 2014
01 — Why Hoka
The HOKA difference.
Running made easier.
HOKA shoes are created with one goal in mind — to make running easier. They’re shoes that look different and are packed with new technology. If you’ve ever worn a pair, you know what the HOKA difference feels like, but there’s a lot that goes on behind the scenes.
The Sports Conscious team loves them! These shoes FEEL SO GOOD. They are lightweight and offer superior cushioning for a comfortable ride. For running or walking, HOKA is a best-selling shoe brand of ours. We have a large community of customers who swear by them and come back time and time again to get their feet another pair.
- Lightweight feel
- Superior cushioning
- Comfortable ride for running and walking
The Sports Conscious edit
Where to begin.
A few collection highlights our team regularly discusses in store. Availability changes, so call ahead if you have a particular style in mind.
Team note
Meta-Rocker geometry
Designed to support a natural running gait and a smooth roll from impact to toe-off.
Team note
Active Foot Frame
Integrated stability, adaptability and a comfortable alternative to traditional post support.
In motion
See the collection
in its element.
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Personal fitting note
Try it properly.
Know before you go.
Hoka volume and stability vary by model. We will compare your foot shape, intended distance and preferred cushioning in store.
Our team can compare the collection with other leading footwear brands, explain the differences and help you choose without pressure.
How our fitting works →Brand guide
Good questions.
Clear answers.
Practical guidance on Hoka, distilled from the brand and our in-store fitting perspective.
01Where can I try Hoka shoes in Brighton?
Visit Sports Conscious at 50 Church Street, Brighton to compare Hoka road, trail and everyday styles. Availability changes, so call ahead if you need a particular model, width or size.
02What is the difference between Bondi, Clifton and Speedgoat?
Bondi prioritises plush road cushioning, Clifton offers a lighter everyday feel and Speedgoat is built around trail protection and grip. The best choice depends on terrain, distance and how much cushioning you prefer.
03How should Hoka shoes fit?
Your heel should feel secure, the midfoot should not be pressured and the toes need useful movement space. Shape and volume vary by model, so compare both feet with the socks or insoles you normally use.
04What is Hoka best known for?
Generous cushioning with a remarkably smooth ride. We select the range for protective cushioning, smooth rocker geometry, road, trail and walking depth.
