Brighton’s independent outdoor and sports outfitter — since 1981

50 Church Street
50 Church Street
Brighton VIC 3186
03 9592 8587info@sportsconscious.com.au

Sports Conscious

Privacy policy

this page is about privacy policy

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Privacy Policy

Privacy Policy

Privacy Policy

Last updated: September 2026

  • Sports Conscious respects your privacy and is committed to handling personal information responsibly and transparently. This Privacy Policy explains how Sports Conscious (“Sports Conscious”, “we”, “us” or “our”) collects, holds, uses and discloses personal information when you visit our website, interact with us, enter a promotion or competition, subscribe to marketing communications, or otherwise provide information to us.
  • We handle personal information in accordance with applicable Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), where those laws apply to us.

Acceptance of this Privacy Policy

By accessing, browsing or using the Sports Conscious website, you acknowledge that you have read and understood this Privacy Policy.

Where your consent is required by law for a particular collection, use or disclosure of personal information, including certain marketing activities, we will seek that consent separately or through the relevant form, notice or communication.

If you do not wish to provide certain personal information, you may choose not to do so. However, this may affect our ability to provide you with particular services, respond to an enquiry, process an entry into a promotion, or provide other requested features.

Personal Information We Collect

The types of personal information we may collect depend on how you interact with Sports Conscious and may include:

your name; email address; telephone or mobile number; information you provide when contacting or communicating with us; information provided when entering a competition, promotion, giveaway or other campaign; marketing and communication preferences; information relating to your interactions with our website and marketing communications; photographs, videos or other content where you have agreed to participate in promotional or marketing activities; and technical information such as your IP address, browser type, device information, website usage information and cookie or analytics data. We generally do not seek to collect sensitive information unless it is reasonably necessary for our activities and permitted by law.

How We Collect Personal Information

We may collect personal information directly from you when you:

complete a form on our website; subscribe to email or SMS communications; enter a competition, giveaway or promotion; contact us by email, telephone, social media or another communication channel; interact with Sports Conscious in-store or at an event; provide information through a promotional form or campaign; or otherwise voluntarily provide information to us. We may also collect certain information automatically when you use our website through cookies, analytics technologies and similar tools.

In some circumstances, information may be collected or processed on our behalf by third-party service providers that assist us with website hosting, analytics, marketing, communications, forms, database management or other business functions.

How We Use Personal Information

We may collect, hold and use personal information for purposes including:

operating and improving the Sports Conscious website; responding to enquiries and requests; administering competitions, promotions and giveaways; contacting competition or promotion entrants and winners; managing our customer and marketing databases; sending marketing communications, promotions, product information, events, offers and other Sports Conscious news where permitted by law; personalising and improving customer experiences; analysing website traffic, engagement and marketing performance; conducting research and business analysis; maintaining the security and integrity of our website and systems; preventing or investigating fraud, misuse or unlawful activity; and complying with legal and regulatory requirements. Marketing Communications

Where you provide your contact details and consent to receive marketing communications, Sports Conscious may use your name, email address and/or mobile number to send you information about products, promotions, events, special offers and other Sports Conscious news.

You may opt out of receiving marketing communications at any time by using the unsubscribe facility provided in the communication, replying STOP where that option is provided for SMS communications, or contacting us directly.

We will process unsubscribe requests in accordance with applicable Australian law.

Opting out of marketing communications does not necessarily prevent us from contacting you where reasonably necessary for non-marketing purposes, such as communicating with you regarding a competition you have entered.

Competitions, Promotions and Giveaways

From time to time, Sports Conscious may conduct competitions, promotions or product giveaways.

When you participate, we may collect information such as your name, email address and mobile number for the purposes described in the applicable promotion terms and collection notice, including administering the promotion, contacting participants or winners and, where you have consented or where otherwise permitted by law, adding your details to our marketing database.

Specific terms and conditions may apply to individual promotions and should be read together with this Privacy Policy.

If you are selected as a winner, we may contact you using the details you provided.

Where disclosed in the relevant promotion terms and with any consent required by law, we may photograph or record a winner and use their name, photograph, image or related promotional content on the Sports Conscious website, social media channels or other marketing materials.

Cookies and Website Analytics

The Sports Conscious website may use cookies and similar technologies to operate the website, understand how visitors use it, measure website and marketing performance and improve the user experience.

Cookies are small data files stored on or associated with your device or browser. Depending on the technologies used on our website, information collected may include pages visited, time spent on the website, referring websites, browser and device information, approximate location information and interactions with website content.

You may be able to control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality or performance of parts of the website.

Disclosure of Personal Information

We do not sell personal information.

We may disclose personal information where reasonably necessary to:

service providers that assist us in operating our website or business; website hosting and technology providers; email and SMS marketing platforms; analytics and advertising service providers; database, cloud storage and IT service providers; professional advisers such as lawyers, accountants or consultants; promotional partners or suppliers where required to administer a competition or promotion; and government agencies, regulators, law enforcement bodies or other parties where required or authorised by law. Third-party providers may process information on our behalf in accordance with their own privacy and security practices and applicable contractual and legal requirements.

Overseas Disclosure and Third-Party Services

Some technology, cloud, analytics, marketing or communication service providers used by Sports Conscious may store or process information outside Australia.

Where practicable and where required by applicable privacy laws, we will take reasonable steps in relation to overseas disclosures of personal information.

Because service providers and their data-hosting locations may change from time to time, the countries in which information is stored or processed may vary.

Security of Personal Information

Sports Conscious takes reasonable steps appropriate to the circumstances to protect personal information we hold from misuse, interference, loss, unauthorised access, modification and disclosure.

These measures may include appropriate administrative, technical and organisational safeguards and the use of reputable third-party technology and service providers.

However, no website, internet transmission, electronic database or third-party service can be guaranteed to be completely secure. You should take appropriate precautions when providing information online and protect your own devices, accounts and passwords.

Third-Party Security Incidents

Sports Conscious may rely on independent third-party service providers for services such as website hosting, cloud storage, database management, analytics, email or SMS communications and other technology services.

While we take reasonable steps in relation to the service providers we use and the protection of personal information under our control, independent third-party systems may experience security incidents that are outside Sports Conscious’ reasonable control.

To the maximum extent permitted by law, Sports Conscious will not be liable for identity theft, fraud, unauthorised use or other loss arising solely from a security breach of an independent third-party service provider where the breach was outside Sports Conscious’ reasonable control and was not caused or contributed to by Sports Conscious’ failure to comply with its legal obligations.

Nothing in this Privacy Policy excludes, restricts or modifies any rights, remedies, guarantees or obligations that cannot lawfully be excluded, restricted or modified under applicable Australian law.

Third-Party Websites and Social Media

Our website or communications may contain links to websites, social media platforms or services operated by third parties.

Sports Conscious is not responsible for the privacy practices, security or content of independent third-party websites or platforms. We recommend reviewing the privacy policy of any third-party service before providing personal information to it.

Accessing or Correcting Your Personal Information

You may contact us to request access to personal information we hold about you or to request that inaccurate, incomplete or out-of-date personal information be corrected.

We may need to verify your identity before processing a request.

In some circumstances, applicable law may permit us to refuse or limit access. If this occurs, we will provide an explanation where required by law.

Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, for legitimate business purposes, or as required by law.

Where personal information is no longer required, we will take reasonable steps to destroy or de-identify it where required by applicable privacy laws.

Privacy Complaints

If you have a question or concern about how Sports Conscious has handled your personal information, please contact us using the details below.

Please provide sufficient information for us to understand and investigate your concern. We will endeavour to acknowledge and respond to privacy complaints within a reasonable period.

If you are not satisfied with our response and the Privacy Act applies to the matter, you may be entitled to contact the Office of the Australian Information Commissioner (OAIC).

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, legal requirements or services.

The current version will be published on the Sports Conscious website and the “Last updated” date at the top of this Policy will be amended accordingly.

We encourage you to review this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy, wish to access or correct your personal information, withdraw a marketing consent, or make a privacy complaint, please contact:

Sports Conscious

ABN 91736792434

50 Church St, Brighton

Info@sportsconscious.com.au

0395928587